HeвЂ™s written several books, invested in tech companies, leads an advertising agency (VaynerMedia), co-founded a sports agency (VaynerSports), and launched his own wine company.Д«ut mostly Vaynerchuk - who goes by GaryVee online - vies for your attention through an unyielding stream of in-your-face, motivational content that promises the secrets to a better life. His origin story typically begins with his experience selling wine at his fatherвЂ™s New Jersey liquor store, and later, making wine-tasting YouTube videos back when that felt new and exciting. Gary Vaynerchuk has sold a lot of things. Vaynerchuk addresses conference attendees. But over the course of the four-day conference, as celebrities, influencers, and a new class of tech oligarchs came and went, it was clear the big names - and the conversations they would lead - were just a sideshow. Most people likely wouldnвЂ™t be able to tell him apart from the average sales floor employee selling streetwear at a Zumiez store.

The audience, there in theory for a weekend of panels and talks about crypto, NFTs, and business, was instead going wild at the emergence of a nondescript middle-aged man wearing a flat brim hat, beige hoodie, jeans, and sneakers. Jean had shouted out the Fugees repeatedly over the course of the night - had Lauryn Hill just come out? Had TLC made it after all, following a last-minute cancellation? One man jumps up on top of a folding chair, loses his balance and falls, then scrambles back up for a better view. People who had otherwise been near-motionless crane their necks, clamoring to see the stage. Phones shoot into the air at rapid speed. The crowd suddenly erupts in cheers and screams. Then, itвЂ™s like a switch has been flipped. To the side, people take turns tossing bean bags into cornhole boards on top of a carpet of fake grass. Others stand still, silently recording the stage. HeвЂ™s making his way through some of the biggest hits of his career - вЂњHips DonвЂ™t Lie,вЂќ вЂњKilling Me Softly With His SongвЂќ - while blue and green lights sweep across the stadium. Wyclef Jean is trying his best to get the crowd hyped.

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